Our Fragrance Philosophy

At ROSE, we believe laundry should feel refreshing, effortless, and sensory. Our signature salon-quality fragrance—crafted in collaboration with Tim Masters and enhanced using advanced Firmenich microcapsule technology—transforms every wash into a luxurious scent experience that lasts for days.

  • Salon-quality signature fragrance designed for long-lasting freshness
  • Created in partnership with fragrance expert Tim Masters
  • Adds a luxurious, sensory touch to your everyday laundry
  • Releases fragrance with every movement for all-day freshness

Our Cleaning Performance

ROSE Laundry pairs premium fragrance with advanced cleaning power. Each wash delivers deep, gentle care that preserves fabric softness, color, and integrity, giving families professional results at home.

At ROSE, we believe laundry should feel refreshing, effortless, and sensory. Our signature salon-quality fragrance—crafted in collaboration with Tim Masters and enhanced using advanced Firmenich microcapsule technology—transforms every wash into a luxurious scent experience that lasts for days.

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Our Promise

For over three decades, Australians have relied on ROSE for consistency, strength, and a refined fragrance experience. Driven by quality and trusted by generations, ROSE Laundry is here to make every wash feel exceptional.